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Vesterbrogade 26
1620 Copenhagen V
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Growth Marketing Foundations

Learn how to build and drive a growth marketing strategy for systematic growth. Growth marketing is not about one-time trick shots and hacks, it’s all about sustainable growth for your business.
  • Step-by-step guide to growth loops
  • Based on real cases
  • Personalised to the participants
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Product Strategy course - Mesh Firm

Transition to a growth mindset, deliver sustainable results.

Through a combination of theoretical insights, case studies, and hands-on exercises, you will gain the knowledge and skills needed to develop and implement effective growth marketing strategies for their own business or organization.
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You will learn about

Growth Mindset

Learn about the different types of growth loops, their variations, key execution factors, and how to identify them for all different types of products through modern examples and cases. 




Intro to the agile methodology and how to apply it

You will answer the question - How does our product grow? - by building a detailed qualitative growth model that pieces together your current and future growth loops.

Jobs to be done framework

Understand your customers’  motivations and the triggers that form their habits.

Psychographics Personas
Customer Journey
The different types of experiments

Learn hypothesis-driven development helping you to increase the value of your products so that more customers buy from you.


 

The Rapid Experimentation process

Use vision and strategy to steer product decisions.

Focus on building your decision making skills so that your decisions are based on facts and not fiction.

 

Sprints planning

Implementing and using strategy day-to-day

How do you quickly get some leading indication (evidence) that you should proceed?

How do you know if you can make an experiment and roll back if it is proven unsuccessful without repercussions?

Team alignment
Run your own experimentation sprint during the course

Learn the best tactics for setting expectations and aligning stakeholders. 

As your customer base and business changes, your strategy will need adjusting. But how do you know when to make the change? Learn systems and best practices for evaluating change and identifying constraints, leverage points, and ceilings to your growth.

What success looks like for this training

You understand the role of experimentation in business and why it can be valuable for your career and your business.

You put yourself (even more) in your customers’ shoes and understand what they need and how you can talk to them to optimize your approach and maximize your results.

You leave with a notebook of ideas, know how to implement them as tests in view of the growth methodology, and have planned your very first Sprint ready to be implemented.

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Who is the course for?

  • Product Managers
  • Marketers
  • Designers
  • Engineers
  • Data Analysts
  • And anyone that want to learn how to apply a growth mindset.
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Meet your coaches

Rémy is a French digital & growth consultant based in Helsinki, Finland. He has trained more than 1000+ individuals during workshops, trainings and consultancy on how they can grow the sustainable way.

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For more than 6 years, Rémy has worked in various in-house and consulting from start-ups to corporations such as Sanofi, Cognizant, Workday, YIT, Slush, Next Games, Management Events, French-Finnish Chamber of Commerce.

He has previously launched two ventures: one in fashion retail and one in healthcare.

Sebastian is an product management coach experienced in agile product and new business development. Sebastian is adept in defining digital strategies and delivering data-informed experiences balancing customer and business needs.

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He has worked with innovation such as coaching, agile product management, go-to-market and growth since 2010 and helped companies crystallize the value proposition, business model, planned and executed the go-to-market strategy for their new business ventures.

 

He has previously founded an AI-startup and served as Sr. Strategy Manager in the telco, fintech and hospitality industry.

What to expect from the trainers

We will create a learning environment where you will be challenged to learn, collaborate and apply new concepts of agile, growth and scrum methodology directly on site during our 2 days course.

We will remain open to all your questions and want to have interactive sessions, so be present, ready to play the game during the exercises and ask all of your questions.

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What we expect from you

Get ready for intense days filled with new project management systems, tools and frameworks as well as exercises to apply these concepts.

Be present throughout the training and avoid multitasking, this is how you will get the most out of the experience and maximize your learning impact.

We expect you to come with a growth and learning mindset – stay open! It may not be very comfortable at times, but our goal is to broaden your perspectives and give you as many new practical insights by the end of the training.

What's included?

The course takes place in the beautiful settings of central Copenhagen in March, 2023.

2 Days of Dedicated Learning

Learn everything you need to know about Growth Marketing and get help from experts on your specific challenges.

Lunch & Snacks

Enjoy a free catered lunch. Peckish after lunch? We got your back with soft drinks, treats and fruit.

Get Worksheets and Templates

You will get worksheets and templates from the course, which you can bring home and use directly in your work.

Become an exclusive member of our Product-Community

Network with some of the greatest minds within Growth and Product Management.

Get Growth Marketing Foundations Certification

Learn everything you need to know to get certified as Growth Marketing professional - Certification is included in the price.

Get access to product events and product management materials

You will get access to growth and product events and additional growth materials.

Develop your growth mindset

Join in person or online
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Frequently asked questions

What is a Growth Marketing Foundations course?

Designed to provide an introduction to the key concepts and strategies that are used to drive sustainable growth for a business, the Growth Marketing Foundations course will cover topics such as growth mindset, experiments type, sprint planning, growth strategy, as well as key metrics and tools that are used to measure and track growth. 

Can I buy the course for more people?

If you are a department, an entire company or just several people who want access to our courses, contact us and get an offer at [email protected]

Will I receive proof that I have attended the course?

Yes, before you leave the course, you will receive a course certificate. Here it is stated which course you have attended, course date etc. On some courses you will receive a certification instead.

What is included in the price?

The course package consists of full catering on all course days, as well as the materials that will be used in the teaching. The catering on our full-day courses consists of lunch buffet, afternoon coffee/tea with snacks and water throughout the day.

Accommodation is not included in the price, but if overnight accommodation is desired, we can be helpful with recommendations of hotels near the venue. We also have a number of discount agreements with various hotel chains.

Ensure successful growth of your product

Secure your seat for our Growth Marketing Foundation course now

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