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Product Management Operations – A complete guide

Product management operations are an integral part of any modern Product-led company and is an enabler for high-performing product teams. Read more about product operations and how it might help you here.

ProductOps is essentially Product Management

Product management is the process of planning, organizing, and controlling the development, manufacture, and delivery of a company’s products or services. It involves overseeing all aspects of product development, from concept to launch, and ensuring that the product meets customer requirements and that it is in line with the company’s overall goals.

Product management operations involve a lot of different activities, including market research, product design, product development, testing, pricing, promotion, and distribution. Product managers must have a comprehensive understanding of the market and their products, as well as the ability to make decisions based on data and analysis. They must be able to work with a variety of teams, including engineering, marketing, sales, and operations, to bring products to market.

Product managers must be able to identify customer needs and develop products that meet those needs. This involves carrying out market research, analyzing customer feedback, and working with engineering and design teams to create products that are competitive and of high quality.

To do so requires the right mindset, tools and processes. This is where ProductOps comes in

What is productOps?

ProductOps is an approach to product development and delivery that focuses on optimizing the processes and tools for the internal product teams. ProductOps is a combination of tools and frameworks used in product management, product marketing, engineering, and operations, and is often referred to as the bridge between product and engineering.

ProductOps teams are responsible for ensuring that the product teams are using product management to the fullest. You can see them as a Product Management center of excellence.

ProductOps teams are typically responsible for coaching and providing best practises for the following:

• Defining product strategy and roadmaps
• Gathering customer feedback and conducting usability studies
• Managing the product portfolio and product backlog
• Developing and launching new products
• Creating product marketing plans and materials
• Establishing product pricing and positioning
• Overseeing product development and engineering
• Testing and releasing new product features
• Monitoring customer usage and satisfaction
• Ensuring customer success and retention

ProductOps teams rely heavily on data-driven and customer-focused approaches. They need to be able to leverage data to inform product decisions, identify customer needs, and develop customer-centric strategies.

ProductOps teams also need to be able to effectively collaborate and communicate with stakeholders across the product, engineering, and operations teams. They need to be able to build relationships with customers and understand their needs in order to ensure customer success.

ProductOps is a relatively new approach to product development and delivery, but it is quickly gaining traction in the industry. As companies continue to focus on customer experience and product optimization, ProductOps is becoming an increasingly important part of the product team.

Frequently asked questions about ProductOps

What is productOps?

ProductOps is an approach to product development and delivery that focuses on optimizing the processes and tools for the internal product teams. ProductOps practitioners develop strategies to ensure that product teams are performing efficiently and effectively, and that the product is meeting customer needs.

Sebastian Krumhausen
Sebastian Krumhausen
Sebastian is a product management coach experienced in agile product and new business development.Since 2010, Sebastian has helped companies define their digital strategies and deliver data-informed experiences by crystallising their value proposition, business model and executed their go-to-market strategy.He has previously founded two eCommerce-startups and worked with clients such as IKEA, LEGO, Cargotec and Ørsted.