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Freelance Product Management – Is that a thing?

Hiring a product manager can be a significant investment for any company. A good product manager will oversee the entire lifecycle of a product, from ideation to launch and beyond. They will ensure that the product meets customer needs and is profitable for the company. However, many companies may not have the resources or workload to justify hiring a full-time product manager.

Why you should consider a freelance product manager

This is where hiring a product manager as a freelancer can be an excellent solution. Here are some reasons why:

  1. Cost-effectiveness: Hiring a full-time employee comes with additional expenses like healthcare benefits, paid time off, and other benefits. On the other hand, hiring a freelance product manager means paying only for the hours they work, saving the company a considerable amount of money.
  2. Flexibility: A freelancer can be hired on an as-needed basis. This means that a company can hire a product manager for a specific project, saving the cost of a full-time employee when they don’t need them. This also means that a company can have the flexibility to scale up or down depending on their product needs.
  3. Specialized skills: A freelance product manager is likely to have specialized skills and experience in a particular industry or type of product. Hiring a freelance product manager with specialized skills means that they can hit the ground running and bring valuable insights and expertise to the project.
  4. Productivity: A freelance product manager can focus solely on the project at hand, which can lead to increased productivity. Full-time employees can become bogged down with other responsibilities and may not be able to give the product the attention it needs. A freelancer can concentrate solely on the product, ensuring it is launched on time and meets the company’s expectations.
  5. No long-term commitment: Hiring a full-time product manager is a long-term commitment. However, a freelance product manager can be hired for a short period. This means that if the company is not happy with the product manager’s work, they can quickly move on to another freelancer without the same long-term commitment.

In conclusion, hiring a freelance product manager can be an excellent solution for companies that don’t have the workload or resources to justify a full-time product manager. A freelance product manager can provide specialized skills, cost-effectiveness, and increased productivity, all while allowing the company to have the flexibility to scale up or down depending on their product needs.

Sebastian Krumhausen
Sebastian Krumhausen
Sebastian is a product management coach experienced in agile product and new business development.Since 2010, Sebastian has helped companies define their digital strategies and deliver data-informed experiences by crystallising their value proposition, business model and executed their go-to-market strategy.He has previously founded two eCommerce-startups and worked with clients such as IKEA, LEGO, Cargotec and Ørsted.