Transition to a product-led growth mindset.
11.-12. April 2023, Copenhagen
DKK 12.900 ex. VAT
You will learn about
Learn about the different types of growth loops, their variations, key execution factors, and how to identify them for all different types of products through modern examples and cases.
You will answer the question - How does our product grow? - by building a detailed qualitative growth model that pieces together your current and future growth loops.
Understand your customers’ motivations and the triggers that form their habits.
Learn hypothesis-driven development helping you to increase the value of your products so that more customers buy from you.
Use vision and strategy to steer product decisions.
Focus on building your decision making skills so that your decisions are based on facts and not fiction.
Implementing and using strategy day-to-day
How do you quickly get some leading indication (evidence) that you should proceed?
How do you know if you can make an experiment and roll back if it is proven unsuccessful without repercussions?
Learn the best tactics for setting expectations and aligning stakeholders.
As your customer base and business changes, your strategy will need adjusting. But how do you know when to make the change? Learn systems and best practices for evaluating change and identifying constraints, leverage points, and ceilings to your growth.
Who is the course for?
Product managers, marketers, designers, engineers, data analysts, and more that want to learn how to apply product-led growth mindset and strategies to grow their product.
Meet your coaches
Rémy is a digital & growth consultant based in Helsinki. Currently working at Recright. Previously worked with Leadoo, Management Events, Slush, Cognizant, Workday, YIT and more. he has helped brands to grow the sustainable way.
Sebastian is an product management coach experienced in agile product and new business development. Sebastian is adept in defining digital strategies and delivering data-informed experiences balancing customer and business needs.
He has worked with innovation such as coaching, agile product management, go-to-market and growth since 2010 and helped companies crystallize the value proposition, business model, planned and executed the go-to-market strategy for their new business ventures.
He has previously founded an AI-startup and served as Sr. Strategy Manager in the telco, fintech and hospitality industry.
The course takes place in the beautiful settings of central Copenhagen in March, 2023.
Frequently asked questions
The PLG course distills insights from the top frameworks and best practises from product-led companies.
From acquisition and retention to user psychology and habit formation, this program draws on real examples from the most successful companies to teach you how to solve difficult growth problems and drive results for your company.
Yes, as we are experienced Product Managers ourselves, we offer specialised courses, for example in Product Strategy, Business Modelling and Product Discovery.
Find all our courses and online trainings here
If you are a department, an entire company or just several people who want access to our courses, contact us and get an offer at [email protected]
Yes, before you leave the course, you will receive a course certificate. Here it is stated which course you have attended, course date etc. On some courses you will receive a certification instead.
The course package consists of full catering on all course days, as well as the materials that will be used in the teaching. The catering on our full-day courses consists of lunch buffet, afternoon coffee/tea with snacks and water throughout the day.
Accommodation is not included in the price, but if overnight accommodation is desired, we can be helpful with recommendations of hotels near the venue. We also have a number of discount agreements with various hotel chains.