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2100 Copenhagen
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Product Strategy Course: Build the right product

Understand how to build and use an actionable Product Strategy to achieve great products.

Only 12 seats left!

Product Strategy course - Mesh Firm

Transition from execution to working strategically by learning from relevant industry cases.

Mastering your Product Strategy skills will help you and your organization to translate company vision into a strategic direction of the product which aligns with customer needs, business growth, and overall technology strategy.
Upcoming Events

14.-15. March 2023, Copenhagen
DKK 12.900 ex. VAT

Do you struggle with?

1. Missing clarity in your day-to-day?

Translate the company vision into a strategic direction of the product which aligns with customer needs, business growth, and overall technology strategy.

2. Many equally important priorities?

Strategy is as much about what you IGNORE and DEPRIORITIZE...as it is about what you focus on. Perhaps even more...because the world of options is vast. Common sense? Well…

3. Stuck in business as usual?

A list of focus areas doesn't explain WHY you decided against other options. It doesn't take a stand. It doesn't explain the rationale. The emphasis shifts to "how much we can do" not "what are we being intentional about".

Transform yourself and learn to...

Transition from execution to strategy

You will learn and apply frameworks for building, communicating, and executing a detailed product strategy spanning feature, growth, innovation, and scaling product work.

Craft strategy based on insights

Get into studying qualitative & quantitative analytics helping you to understand your customer, demand, UX analytics and much more.

Build decision making skills

Focus on building your decision making skills so that your decisions are based on facts and not fiction.

Lead product teams

Lead the Product Management team to refine and execute the Product Strategy.

Strategic thinking

Learn and apply conceptual knowledge such as Discovery Hypothesis framework, situation wise business model practices, ‘jobs-to-be-done’ framework to evaluate product opportunities.

Execute the strategy

Build a plan that you can take back to your company. Start small, achieve results, and amplify your impact.

You will learn about

Product Vision and Strategy

What is and isn't Product Strategy.

How to Clarify the Company Vision and Strategy you're contributing to.

Defining a user-centered Product Vision instead of listing Company Intentions.

Product Strategy Frameworks: The importance of Product Strategy Patterns over Strategy Templates. Company Strategy vs. Product Strategy and Feature Strategy. Useful vs. Useless Product Strategy



Product Discovery

Target Audience and Competitors

Identifying the right customers is a core parts of your product strategy. Instead of solving problems for "everyone," we'll look at ways of clarifying and deciding on your target audience so it's in line with your vision.

 

Business Modelling

The Product vision and strategy comes from your business model.

A good product vision and strategies is based on hypotheses with continuous feedback/learning

Develop your own business model canvas, a very important step which includes starting your revenues, cost, value proposition, market etc.


Unit economics

Leverage ballpark estimates to quickly calculate business case
3) Use unit economics (LTV) to calculate the cost of experimentation

Rough business case validation

Business case development incl. Unit Economics

Revenue stream analysis





Opportunity sizing

Identifying the right customers is one of the core parts that define your strategy. Instead of solving problems for "everyone," we'll look at ways of clarifying and deciding on your target audience so it's in line with your vision and goals.

Business Goals Definition

Value Proposition & Product Features

Value proposition canvas

Buyer profile

Customer Journey Mapping

Product Features and Differentiators

We also cover how to understand the relevant jobs of your core audiences, so you can prioritize research and testing efforts later on.

Products don't compete against competitors but against alternatives. By understanding who your audience is hiring today for their jobs, you understand the last puzzle piece of your playing field: Who you will be compared against

Product Goals

After you’ve established a big-picture vision for your product, the next step in your plan should be to use that vision to determine a series of high-level objectives, specific things you want your product to accomplish.




Product Roadmap

From strategy to action.

Build your Roadmap around product goals

Define your Product Roadmap: The path to product/market-fit

Thinking about objectives & outcomes

Product Metrics

Even a well-articulated Product Strategy will not automatically lead to results. We will look at setting leading indicators for your product to measure if your strategy is helping you reach your vision and goals.

North Star Metric framework: Are we getting closer to product/market-fit?

Product objectives, OKRs

Consistent product model

Crafting a Strategic Narrative

Positioning.

Can you say what your Product Strategy is? In this session, we'll make sure you can. By using the evidence-based building blocks of the previous sessions, we cover how to synthesize insights into a concise statement for each of your Strategy choices.

Spearheaded collaboration with customers, designers, engineers, and product managers within the product team as well as with stakeholders like sales, marketing, and support;

Leadership and Alignment

Use vision and strategy to steer product decisions.

Focus on building your decision making skills so that your decisions are based on facts and not fiction.

 

Experiment to success

Implementing and using strategy day-to-day

How do you quickly get some leading indication (evidence) that you should proceed?

How do you know if you can make an experiment and roll back if it is proven unsuccessful without repercussions?

Being a strategic PM

Balancing business with customer value. How to make those trade-offs? Long term / short term. Short term vs. Long-term value. LTV.

Learn effective and common ways of overcoming doubts, organisational- and product-design impediments and start your journey of being a product leader.

istockphoto 1065901878 612x612 1 | Mesh Firm

Who is the course for?

For Product Owner/Managers that are looking to work more strategically, to avoid the build trap and create value, not just ship features.

The key objective of the course is to serve product leaders with knowledge of product strategy to solve their product development related problems and give them a more logical and professional approach towards solving their day to day challenges.

"Superb teaching with lots of practical examples.
The instructors had lots of experience and was good at bringing the material to life."

Kaarina

Director · Barona

Meet your coaches

I’ve spent my last 20 years building websites. The first part building them with my bare hands as a web developer, later by managing. I’m from Copenhagen, Denmark.

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In my day job, I manage my team of 95 fantastic employees parted into 9 development teams with web developers, UXers, testers, business analysts, scrum masters, and product owners. It is dire times. If we fail to build products that are both easy to use, captivate our audience, and grow new users and revenue, our whole company will suffer in the long run. Our strong turnaround focus has made psychology and motivation an ever important factor in the products we build. We have failed plenty, but have also experienced many spot-on successes.

 

Since 2007, I have been running a popular site on UI Patterns. It has led me to explore, learn, and understand the mechanisms behind the user experiences we all take for granted. My courses are an extension of my website.

Sebastian is an product management coach experienced in agile product and new business development. Sebastian is adept in defining digital strategies and delivering data-informed experiences balancing customer and business needs.

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He has worked with innovation such as coaching, agile product management, go-to-market and growth since 2010 and helped companies crystallize the value proposition, business model, planned and executed the go-to-market strategy for their new business ventures.

 

He has previously founded an AI-startup and served as Sr. Strategy Manager in the telco, fintech and hospitality industry.

What's included?

The course takes place in the beautiful settings of central Copenhagen in March, 2023.

2 Days of Dedicated Learning

Learn everything you need to know about Product Strategy and get help from experts on your specific challenges.

Lunch & Snacks

Enjoy a free catered lunch. Peckish after lunch? We got your back with soft drinks, treats and fruit.

Get Worksheets and Templates

You will get worksheets and templates from the course, which you can bring home and use directly in your work.

Become an exclusive member of our Product-Community

Network with some of the greatest minds within Product Management.

Get Certified as Product Strategist

Learn everything you need to know to get certified as Product Strategist - Certification is of course included in the price.

Get access to product events and product management materials

You will get access to product events and additional product management materials

Become a Product Strategist

Join in person or online

Frequently asked questions

What is a Product Strategy course?

By attending the course you will learn how to create a compelling vision and strategy that will set up the team to solve those problems. Understand how to communicate effectively to get people excited and invested in your ideas.

Can I reschedule?
Yes, you can always postpone your attendance one week before course start.
Do you offer other Product Management Courses?

Yes, as we are experienced Product Managers ourselves, we offer specialised courses, for example in Product Strategy, Business Modelling and Product Discovery.

Find all our courses and online trainings here

Can I buy the course for more people?

If you are a department, an entire company or just several people who want access to our courses, contact us and get an offer at [email protected]

Will I receive proof that I have attended the course?

Yes, before you leave the course, you will receive a course certificate. Here it is stated which course you have attended, course date etc. On some courses you will receive a certification instead.

What is included in the price?

The course package consists of full catering on all course days, as well as the materials that will be used in the teaching. The catering on our full-day courses consists of lunch buffet, afternoon coffee/tea with snacks and water throughout the day.

Accommodation is not included in the price, but if overnight accommodation is desired, we can be helpful with recommendations of hotels near the venue. We also have a number of discount agreements with various hotel chains.

Become a Product Leader

Book your Product Strategy course now

Learn how to use strategy to make better product decisions

Translate the company vision into a strategic direction of the product which aligns with customer needs, business growth, and overall technology strategy.
Product Strategy Course

12.900 DKK ex VAT.