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How to Create Your Own GPT Model For Product Management


Artificial Intelligence (AI) continues to offer groundbreaking tools that transform how businesses operate. OpenAI’s introduction of customizable ChatGPTs, known as GPTs, presents a unique opportunity for startup founders and product managers. This guide will walk you through how you can create your own GPT model.

What are GPTs?

GPTs are custom versions of ChatGPT that you can tailor for specific tasks or roles within your organization. Whether it’s for internal use or to offer a new service to your clients, GPTs can handle tasks ranging from data analysis to creative content generation.

What’s special about GPTs is that they are very user-friendly, you can give it specific capabilities and thus design it for specific tasks, they can use ‘knowledge’ to become experts on a topic and they can integrate with other tools through function calls.

Create Your Own GPT model:

  1. Start with a Purpose: Identify the specific needs of your startup or product management team. What tasks do you want to automate or enhance with AI?
  2. No Coding Required: Visit the ChatGPT Creation Page to start building your GPT. The process is quite intuitive and doesn’t require any coding expertise.
  3. Customize and Define Capabilities: Tailor your GPT to perform tasks like market analysis, customer engagement, or content creation. Integrate it with tools like Canva or Zapier for added functionality.
  4. Add Knowledge: When you create the GPT, you can choose to upload ‘knowledge’ which is information or data. Along with defining the capabilities, this is where the power lies. You can give it information around a specific Product Management topic, such as Product Strategy, and it will then use that knowledge when it answers your questions.
  5. Share Your Creation: Once your GPT is ready, you can choose to share it publicly or keep it private.

Privacy and Safety Considerations

OpenAI prioritizes user privacy and data control. In the Data Control settings, you can choose to decline that your conversations are being used for training. Your interactions with GPTs remain confidential, and you have control over third-party data sharing.

Real-World Applications for Startups and Product Management

GPTs can be integrated into real-world applications, offering practical solutions for business operations. It can be anything from automating customer service responses to generating innovative product ideas, there’s lots of possibilities.

We’ve created our own Product Therapist GPT, which can help you with various Product Management related things. Check it out here: Product Therapist GPT.

Enterprise Solutions

For larger organizations, GPTs can be tailored for specific departments or functions. They can assist in creating brand-aligned marketing materials, streamlining customer support, or facilitating employee training.


With customizable GPTs we’re one step closer in the practical application of AI in the business world. For startup founders and product managers, this technology offers an exciting opportunity to innovate, automate, and enhance various aspects of their operations. Using this technology can lead to improved efficiency, creativity, and competitive advantage in the dynamic business environment.

Feel free to check out our other articles about AI here.


What is a GPT?

GPT, in this context, refers to a customizable version of ChatGPT. It allows users to create AI models tailored to specific tasks or roles within their organization.

Do I need coding skills to create my own GPT model?

No, creating a GPT does not require any coding skills. OpenAI provides an intuitive platform where you can easily design and customize your GPT.

How can GPTs be used in product management?

GPTs can be used for a variety of tasks in product management, such as conducting market research, generating product ideas, automating customer service, and creating marketing content.

Can GPTs integrate with other business tools?

Yes, GPTs can be integrated with various business tools and platforms, such as Canva and Zapier, enhancing their functionality and application in different business scenarios.

Are GPTs suitable for large enterprises?

Absolutely. GPTs can be tailored for specific enterprise needs, assisting in tasks like crafting brand-aligned materials, customer support, and employee training.

Sebastian Krumhausen
Sebastian Krumhausen
Sebastian is a product management coach experienced in agile product and new business development. Since 2010, Sebastian has helped companies define their digital strategies and deliver data-informed experiences by crystallising their value proposition, business model and executed their go-to-market strategy. He has previously founded two eCommerce-startups and worked with clients such as IKEA, LEGO, BEC, Coor and Ørsted.