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Product Roadmap template and examples

Product roadmaps are an essential tool for any product manager, as they provide a clear path for developing and launching a product. It can be difficult to stay organized and focused on your product without a solid roadmap in place. A product roadmap is a visual representation of the development and launch timeline for a product, and outlines key milestones, objectives, and features.

The benefits of using a product roadmap template are numerous. A well-crafted roadmap will keep stakeholders informed and engaged while helping to keep the team focused on the most important tasks. It will also serve as an inspirational tool, as it will help to visualize the product’s progress and provide a sense of progress.

What is a product roadmap?

A product roadmap template will typically include sections for objectives, milestones, features, and deadlines. Objectives are short-term goals that are used to measure progress towards a larger goal. Milestones indicate key points in the development and launch timeline, such as the launch date. Features are the actual components of the product that will be developed, tested, and launched. Deadlines are used to ensure that tasks are completed within the given timeframe.

They’re also useful tools for managers and executives to understand how far along their team is towards achieving their goals.

Tips to making your product roadmap

When creating a product roadmap, it’s important to consider the various factors that will impact the development and launch of the product. This includes the target market, the product’s features, the timeline for development, the budget, and any potential risks. Once you have identified these factors, you can then use a product roadmap template to develop a plan of action.

1 Understand what makes your business unique

There’s no one right answer when it comes to creating a product roadmap. However, there are some commonalities across different industries. One thing that’s true for almost every business is that they need to define who they are as a brand. This means understanding what sets them apart from competitors and why customers should choose them over others. Once you’ve defined your brand, you’ll need to determine what products will help you achieve your goals.

2 Create a Vision Statement

A vision statement is an aspirational goal that helps define what your company stands for. It should be written as a sentence or two, and should describe who your customers are, what problem you solve, and why people should care.

Learn how to create a strong Product Vision.

3 Define the product

Once you’ve defined your vision, you need to figure out how to make it happen.

Consider creating a User Journey Map: A user journey map shows users where they start, what they do next, and what happens when they finish using your product.

Identify Key Features: These are the most important aspects of your product that will help you achieve your vision. They should be the core elements of your product. You can use these as a checklist to ensure that you’re building the right thing.

Define the Minimum Viable Product: Once you’ve identified the key features, you need to define what’s called the minimum viable product (MVP). This is the smallest version of your product that has enough value to justify its existence. It needs to be able to demonstrate the key features of your product.

4 Set the goals

Once you’ve decided what you want to build, set some goals for yourself. This will help keep you focused and motivated throughout the process.

5 Create a timeline

You should also make sure to create a timeline for your project. This will help you see how much work you need to do before you launch.

Bonus: Test Your Ideas

You should test your ideas before building them out. If you’re not sure how to do this, there are plenty of tools available online to help you. One of the easiest ways to test an idea is to use Google Forms. Simply fill out a form with questions and then send it to yourself. Then, answer the questions and see how well you did.

Product roadmap templates – 5 Ways to Build a Product Roadmap

There are many different types of product roadmap templates available, and each one will have its own unique features. It’s important to choose a template that fits your specific needs, as this will help to ensure that your roadmap is effective and accurate. If you’re looking for examples of product roadmaps, there are a number of online resources that can provide you with templates and examples. Additionally, there are numerous books and publications that provide product roadmap templates and examples.

Outcome-based roadmap

Theme-based roadmap

Product roadmap example

Frequently Asked Questions about Product Roadmaps

Why make a Product Roadmap?

Product roadmaps are an invaluable tool for product managers, as they provide a clear path for developing and launching a product. By using a product roadmap template, you can easily create a roadmap that will help to keep the team focused and motivated

What is a product roadmap?

A product roadmap is a document that outlines the vision, goals, and direction of a product over a period of time. It typically includes a timeline and key features, and is used to communicate the product’s strategy and plans to stakeholders. A product roadmap can also be used to track progress and ensure that all teams are working towards the same goal.

Sebastian Krumhausen
Sebastian Krumhausen
Sebastian is a product management coach experienced in agile product and new business development. Since 2010, Sebastian has helped companies define their digital strategies and deliver data-informed experiences by crystallising their value proposition, business model and executed their go-to-market strategy. He has previously founded two eCommerce-startups and worked with clients such as IKEA, LEGO, BEC, Coor and Ørsted.