Coor is a leading B2B Facility Management company and wanted to validate the potential of a B2C marketplace for lifestyle services.
Coor is a leading B2B Facility Management company and wanted to validate the potential of a B2C marketplace for lifestyle services.
Coor wanted to validate the potential of a B2C marketplace for lifestyle services. The project aimed to assess customer needs, demand, and market viability to determine the feasibility of offering such services to Coor’s clients.
The challenge lay in determining if there was genuine demand among their clientele for such services. They needed to understand potential customers’ needs, assess the market’s viability, and ensure the proposed services would align with their brand and resonate with the target audience.
Coor is a leading B2B Facility Management company and wanted to validate the potential of a B2C marketplace for lifestyle services.
Coor is a leading B2B Facility Management company and wanted to validate the potential of a B2C marketplace for lifestyle services.
Coor wanted to validate the potential of a B2C marketplace for lifestyle services. The project aimed to assess customer needs, demand, and market viability to determine the feasibility of offering such services to Coor’s clients.
The challenge lay in determining if there was genuine demand among their clientele for such services. They needed to understand potential customers’ needs, assess the market’s viability, and ensure the proposed services would align with their brand and resonate with the target audience.
We indentified market needs
We refined service offerings
We formulated strategic recommendations
Through comprehensive market research, Coor successfully identified the specific needs, preferences, and the competitive landscape of the potential B2C marketplace.
The pilot program conducted at Coor’s HQ provided invaluable insights into service desirability and demand.
Feedback from the pilot participants highlighted areas of improvement and revealed opportunities for expansion.
With data-driven methodologies, we were able to:
- Develop a compelling value proposition for the B2C marketplace.
- Refine their service offerings and enhance the customer experience based on real-world feedback.
- Formulate strategic recommendations on marketing, partnerships, pricing strategy, and platform development, setting the stage for a successful market entry and growth.
Conducted market research to identify customer needs, preferences, and competitive landscape.
Developed a clear value proposition for the B2C marketplace.
Tested various lifestyle services with a small target audience.
Analyzed pilot results to refine service offerings and customer experience.
Provided recommendations on marketing, partnerships, pricing strategy, and platform development.
Evaluated Coor’s existing service offerings and assessed potential new services to address customer needs
Conducted a pilot program with Coor’s employees at their Kista HQ to test service desirability and demand
Gathered feedback from pilot participants to identify areas of improvement and opportunities for expansion
Utilized data-driven methodologies to inform strategic recommendations for successful market entry and growth.
